Write bullet points that show impact, not duties

Here are two bullets from the same job.

Responsible for managing the company's social media accounts and creating content.

Grew the company's Instagram from 4k to 31k followers in 11 months by shifting to short-form video, which became our second-largest source of trial signups.

Same work. Only one of them gives a recruiter a reason to call.

The pattern

Strong bullets almost always contain three things:

• An action — what you did, in a verb, at the front.
• A result — what changed, ideally a number.
• A method — how you got there, briefly, because that is what proves it was you.

The order can vary. The result matters most, so if the sentence is getting long, cut the method rather than the number.

Finding numbers when you think you have none

"I do not have metrics" is usually "I have not looked yet." Things you can almost always count:

• Volume — tickets closed, articles shipped, students taught, invoices processed.
• Time — a report that took two days now takes twenty minutes.
• Money — budget owned, revenue touched, costs avoided.
• Scale — team size, user count, number of markets or systems.
• Quality — error rate, satisfaction score, retention, uptime.

If a precise figure is not available, an honest approximation with a stated basis is fine: roughly 40 support tickets a week. What you must not do is invent a number. It will come up in the interview.

Cut these openings

• Responsible for… — describes the job, not you.
• Helped with… — the reader cannot tell what you did.
• Worked on… — same problem.
• Successfully… — if there is a result, it is already successful.
• Utilised… — used.

Rewrite one bullet right now

Take the weakest bullet on your resume and ask three questions in order: What did I actually do? What was different afterwards? How would I prove it in an interview? The answers, joined together, are your new bullet.

If you want a starting point rather than a blank page, ResumeCraft's writer will draft impact-shaped bullets from a plain description of your role — then you edit them until they are true. The AI proposes, you accept. Nothing is written to your resume that you have not read.